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Useful links: Facebook, Twitter, YouTube etc…

Most successful PR campaigns work across several different platforms. One of the challenges practitioners face is working out which channels to use to engage with target audiences. Here are few links that might help you understand some of the characteristics of Facebook, YouTube, Twitter and the rest… Brian Solis’s Conversation Prism has been around for … Continue reading

Video: A Brief History of PR (5mins)

Interesting …. but tells us as much about the nature of ‘history’ as about the history of PR!

Wednesday round-up: Feb 22

Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. Five companies that rock at social media The interview is dead: Facebook used to predict job performance How Brands … Continue reading

State of the Internet: Interactive Infographic

Infographics are all the rage at the moment. Here is one that offers a range of statistics in real time. http://www.onlineschools.org/state-of-the-internet/soti.html    

Our trip to the Stadium of Light

Welcome… or welcome back!

Here is a new blog for everyone studying Public Relations at Sunderland. We will use it to share information, interesting sites, new research, and most likely some silly videos. If you would like to add a link to your own blog, or suggest links others might enjoy, please email Philip (philip.young@sunderland.ac.uk)