University of Sunderland
mediations has written 13 posts for PR@Sunderland

IKEA: The flatpack approach to social media engagement?

Although it is increasingly unhelpful to talk about ‘social media campaigns’ (there are just campaigns that might incorporate social media channels/ tactics) it is interesting to look at various ways in which furnishings chain IKEA is using digital platforms. Note that few of these examples involve much dialogue – most are about gaining attention – … Continue reading

Useful links: Facebook, Twitter, YouTube etc…

Most successful PR campaigns work across several different platforms. One of the challenges practitioners face is working out which channels to use to engage with target audiences. Here are few links that might help you understand some of the characteristics of Facebook, YouTube, Twitter and the rest… Brian Solis’s Conversation Prism has been around for … Continue reading

Video: A Brief History of PR (5mins)

Interesting …. but tells us as much about the nature of ‘history’ as about the history of PR!

Wednesday round-up: Feb 22

Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. Five companies that rock at social media The interview is dead: Facebook used to predict job performance How Brands … Continue reading

Monday round-up: Feb 13

In case you missed anything, here are a few links that might be useful… How To Protect Your Online Personal Brand and Reputation How To Build a Rockin’ LinkedIn Presence 9 Ways Students Can Use Social Media to Boost Their Careers  A Who’s Who of Social Media (useful compare and contrast guide to channels and … Continue reading

Social media – volunteering opportunity

Social Media Volunteer – Spennymoor, Co Durham Closing Date: 02 March 2012 Ref: 12/css/vol3 Working closely with the DISC Media and Networking Officer you will : •  Help manage the DISC social media sites including http://www.facebook.com/DISCservices   http://www.twitter.com/DISC_services •  Research news sources and identify stories and articles relevant to our work •  Support the media and … Continue reading

Monday round-up: Feb 6

Here are a few links you may find useful… Our MAC114 Intro to Social Media classes have a 2012 site, Mad4Media, which will soon have links to student blogs – it would be good if you checked them out. Practice & Advice Ten Stupid Mistakes to Avoid in PR (from PR Moment) Diamond Jubilee: Whisky … Continue reading

What’s been happening?

The biggest story for those interested in PR and communication was, of course, the death of Steve Jobs. It is well worth wading through the sea of tributes and eulogies to try and identify what made Jobs so good at what he did. Have a think about how many other business leaders could merit even … Continue reading

New Facebook timeline: your reputation

If you haven’t seen it already, here is what’s coming next to Facebook. While you watch, think about what the CIPR says about reputation: “Public relations is about reputation – the result of what you do, what you say and what others say about you.”

State of the Internet: Interactive Infographic

Infographics are all the rage at the moment. Here is one that offers a range of statistics in real time. http://www.onlineschools.org/state-of-the-internet/soti.html