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IKEA: The flatpack approach to social media engagement?

Although it is increasingly unhelpful to talk about ‘social media campaigns’ (there are just campaigns that might incorporate social media channels/ tactics) it is interesting to look at various ways in which furnishings chain IKEA is using digital platforms. Note that few of these examples involve much dialogue – most are about gaining attention – and that some are inspired by people who don’t work for IKEA.

The World’s most liked showroom (by students)

Facebook tagging helps launch new Malmö  store

Facebook fan sleepover

Happy to Bed

Storytelling animation

Catch the Swedish Light Campaignvideo here

3D Catalogue Sydney harbour

Catalogue phone app

BERÖRA: The iPad Glove Kit


About mediations

University of Sunderland


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