Most successful PR campaigns work across several different platforms. One of the challenges practitioners face is working out which channels to use to engage with target audiences. Here are few links that might help you understand some of the characteristics of Facebook, YouTube, Twitter and the rest…
Brian Solis’s Conversation Prism has been around for a while but it is a good starting point.
In classes we have looked at Dove and Innocent Drinks – check back and see how they have evolved.
Networked Britain: Great Britain has 37 million social network users
Brian Solis on How Dunkin Donuts uses social media to improve customer relations
Facebook’s 2011 – year in numbers
Everyone is on Facebook so Facebook is right for everything??
For more stats on social media platforms, check Social Bakers
Solis says: “If Twitter is your window to relevance, Facebook is your focal point for the social web.”
The Business Case for Facebook and From e-commerce to f-commerce
Check out Levi’s FB Like video and this Sad Friend campaign (and think ethics?)
Traction? Inclusion? Intrusion?
Five reasons your Facebook Page has no traction
How four brands manage their wildly successful Facebook pages
Red Bull – 26.3 million Facebook fans
What we can learn:
• Brevity is the soul of building your fan base;
• Strong content paves the road to becoming a lifestyle brand.
Coca-Cola – 38.3 million Facebook fans
What we can learn:
• Give your fans ownership.
Victoria’s Secret & Oreo – 17.3 million and 24.5 million fans, respectively
What we can learn:
• If you’ve got it, flaunt it.
1. Coca-Cola: 34,511,504
2. Starbucks: 25,446,846
3. Oreo: 23,092,391
4. Red Bull: 22,427,254
5. Converse All Star: 20,780,055
6. Converse: 20,141,021
7. Skittles: 19,348,317
8. Playstation: 17,420,065
9. Pringles: 13,602,128
10. Victoria’s Secret: 15,343,727
Source:http://mashable.com/2011/10/09/top-facebook-brands-talking-about/
Official Facebook data
Rethinking Information Diversity in Networks
YouTube – Stats are phenomenal (Social Bakers)
Adam Vincenzini’s YouTube presentation:
Twitter - Stats (Social Bakers)
Solis: State of the Twitterverse 2012
40 Twitter Power Tips
American Airlines uses Twitter to Defuse Security Incident
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